syracuse wsoc 🍊 2023

social revamp

used graphic elements to revamp the Syracuse Women’s Soccer 
team’s Instagram page.
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photography + social first design

tools: illustrator, photoshop, dslr camera (photography), social media



the brief


revamp the syracuse women soccer team’s instagram page to drive more engagement and awareness. keep in mind that the team requires quick turnaround times and ad hoc requests. 

the concept


we’re orange, let’s use it. we’ll utilize warm tones and sleek layouts to make the page more inviting and engaging. a modern aesthetic will make templatizing easier for quick turnarounds.


social media materials



retouched photography

📸: yours truly (using my handy dandy dslr)



the transformation



©2025 dianna higaki