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bark
brand identity and ecosystem for bark. bark — a “chocolate” treat for dogs.
branding
tools: illustrator, photoshop, indesign
the challenge
develop a prototype for a unique product you invent. create a brand identity for the original product and use it to develop key physical components that coexist in a brand ecosystem that is unified.the concept
dogs can’t eat chocolate. but what if they could? introducing… bark — a “chocolate treat for dogs.” (in a fictional world, these would be actual chocolate treats. in the real world and for this project, these are chocolate flavored and made with carob.)
the process
moodboardinitial sketches + digital iterations + final product