bark

Brand Ecosystem

Brand identity and ecosystem for bark. bark — a “chocolate” treat for dogs.

Tools: Adobe Illustrator, Adobe Indesign, Adobe Photoshop

THE CHALLENGE

Develop a prototype for a unique product you invent. Create a brand identity for the original product and use it to develop key physical components that coexist in a brand ecosystem that is unified.

THE CONCEPT

Dogs can’t eat chocolate. But what if they could?! Introducing… bark — a “chocolate treat for dogs.” (In a fictional world, these would be actual chocolate treats. In the real world and for this project, these are chocolate flavored and made with carob.)

THE PROCESS

Research + Mood board

Logo Exploration

Explored logo ideas based on my research and mood board.

Digital Iterations

Selected the best designs to execute digitally.

Final Iteration and Family

The most promising logo (#3) was transformed into the final design and accompanying family (including a primary, secondary and favicon marks).

Packaging Design

Once the logo was created I expanded the visual elements to create a packaging design.

Carrying over the mood board from the brainstorming stage, I carefully picked packaging elements, colors, patterns, and additional typography.

Brand System

While creating the packaging, I simultaneously finalized the brand guidelines for bark. I then used the guidelines and elements to create a larger brand system.

Advertisements

Additionally, I mocked up ad placements for the brand. I decided to theme my campaign around Halloween (a holiday known for chocolate candy). I made sure that the playful photography and typography stayed within bark’s brand and tone.