destructively sour

Client: Warheads

Warheads are infamous for their extreme sourness, having sparked wild tales of heads steaming and tongues burning. These stories, believed by the gullible and thrill-seekers alike, beg the question: why not push the boundaries even further?

Imagine, Warheads so intensely sour that they become destructive.

Awards:

Graphis New Talent Honorable Mention, Outdoor, 2024

Ads of the World

Copywriter: Avery Schildhaus

Outdoor, Tourist locations

Signs by tourist locations will feature giant holes & craters, highlighting the destruction caused by warheads.

Digital, The Onion

Fake news articles will be published on The Onion about Warheads causing extreme destruction.

Digital, Twitter + Tiktok

Warheads will take to social media and leave apologetic comments on Twitter posts about meteor strike news, headlines, etc.

Then on TikTok, a Warhead will disrupt viewers by destroying their TikTok video.

Outdoor, Caution signs

Warheads will place caution signs by potholes, highlighting the destruction they’ve caused.

*Student project, not approved by brand.