mercedes-benz social

art directed some stuff for mercedes-benz usa’s (mbusa) social platforms.

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agency: merkley + partners
cd: chris bosler, joe rinaldi

organic social

a compilation of shoots, projects and one-offs i art directed and concepted.

cw: alex ngo

⚡electric faqs

instagram story series that answers commonly dmed or commented questions about mb’s electric vehicles.

💕 anniversary videos

what better way to celebrate anniversaries than a sappy stop-motion video.

gullwing: 70 years

starmark: 115 years

🚁 mbusa x blade shoot

photographed by yours truly (#shotoniphone)

📷 night series photopass

came up with photopass themes to bring out the technology and uniqueness of each vehicle.

for the mercedes-maybach s580 we focused on using intense contrast and suspenseful editing techniques/music to bring out the dark allure of the vehicle. aka the (dark) night series.

paid social

🌌 welcome to beyond

give me a tv spot and i’ll transform it into 6 really cool paid social videos.

came up with the storyboards and transition ideas.

global creative that i adapted into the following 6 social cuts.