asiancy life

The advertising industry lacks diversity and a space for AAPI creatives to share their voices. So as young AAPI creatives, we don’t get many opportunities to listen to other Asian/Asian American creatives’ perspectives on navigating agency life.

Welcome to Asiancy Life—a podcast dedicated to creating a safe space for AAPI creatives.

Created and hosted by: Me (Art Director) and Jasmine Chin (Copywriter)

THE VISUAL DESIGN PROCESS

Mood board, Font exploration, Logo Exploration

Because our target audience for the podcast is young adults, I wanted to keep the visuals playful and pop-like. I also wanted to incorporate a pattern that had a subtle nod to Asian culture.

Tools: Adobe Illustrator, Adobe Photoshop

Final Logo

Episode Covers

Building off of the logo, I created a template for our episode covers. Each cover includes a headshot of our guest, their name, and job title.

Come and Listen!