new chapters

Client: Penguin

Penguin wanted to develop a new merchandise identity, to appeal to Gen Z readers.

We found that Gen Zers have a strong commitment to sustainability and value purchasing second-hand.

Penguin’s idea? They’ll give new stories to books that would otherwise be thrown away.

Awards:

Graphis New Talent Silver, 2024

Ads of the World

Copywriter: Megan Adams

*Student project, not approved by brand.