MBUSA Organic social

Client: Mercedes-Benz USA

Agency: Merkley+Partners

A compilation of projects and one-offs I art directed and concepted for Mercedes-Benz USA’s social platforms.

70 YEARS YOUNG

February is the 70th Anniversary of the iconic 300SL. And like any momentous occasion, we have to celebrate. So how can we showcase the years, the miles, the mems?

Using existing UGC, we created a photo and video montage wishing the old chap a happy 70th birthday. I ideated, storyboarded, and executed the video.

Watch on: Instagram Reels and TikTok

THE DARK NIGHT (SERIES)

The Mercedes-Maybach S 580 Night Series is known for its opulent details and technical innovations. The team leaned into this by capturing the vehicle in a dark magic kind of way—in contrast lighting and alluring angles.

Translating this into our edits and social posts, we highlighted the assets by using tense editing techniques, dark audio tracks, and dynamic mixed media placements. Meet The Dark Knight (Series).

I concepted, storyboarded, designed and retouched the social posts for Instagram and TikTok.

VIDEOS

IN-FEED CAROUSELS

INSTAGRAM STORIES