syracuse wSoc team

Photography + Graphic Design

Used graphic elements to revamp the Syracuse Women’s Soccer team’s Instagram page.

Tools: Adobe Illustrator, Adobe Photoshop, DSLR Camera (Photography), Social Media

THE BRIEF

How would you revamp the Syracuse Women’s Soccer team’s Instagram page? Please make sure to keep in mind that the team requires quick turnaround times and ad hoc requests.

THE CONCEPT

The men’s team uses intense, dynamic imagery to promote their team. Let’s do the opposite. The women’s team will utilize a modern, trendy aesthetic to make the page more engaging. In addition, this aesthetic will make for a more efficient turnaround time. As a final addition, I’ve retouched my photos with a warm, orange tone to bring out the Syracuse Orange spirit.

Social Media Materials

Retouched Photographs

All photos were taken by me with my DSLR and edited using Lightroom and Photoshop.

Before vs. After

*Most photographs were taken by me for usage in Syracuse’s 2019-2020 Yearbook. However, this side project has not been approved by the team or University.