7-eleven

Brand Refresh

Brand refresh and a new product introduction of everyone’s favorite convenience store, 7-Eleven.

Art Directors: Me, Greta Hartwyk and Tori Aragi

Tools: Adobe Photoshop, Adobe Illustrator

THE BRIEF

Create a concept to help rebrand an existing well-known National or global product, company, non-profit organization, museum, film festival, etc. Design a new logo and create 2 to 4 design pieces (one needs to be conceptual) that would work for this product or company.

THE CONCEPT

7-Eleven is known for being a quick-on-the-go stop for road trippers and drivers alike. So we’ll convenience-ify their brand… Starting with their logo and ending with a new product introduction.

New Simplified Logo

Big Gulp Cup

The classic Big Gulp cup has been rebranded with an added handle to make it easier to carry on the go.

Big Tray

7-Eleven launches the Big Tray. It easily attaches and detaches from the steering wheel for eating on the go.

Big Buns

7-Eleven burger box redesigned.

New Rewards System

A new in-app rewards system portrays the user's points through the Big Glup drink. The more points you have, the fuller the Big Gulp is.

User's will also receive a reward for their own free Big Tray. The tray is redeemable in the app with any Big Gulp and Big Buns purchase.